# The six counter-conventional mindsets for successful entrepreneurship, as outlined by John Mullins.

# The six counter-conventional mindsets for successful entrepreneurship

As outlined by [John Mullins](https://www.linkedin.com/in/john-mullins-43a416/), are:  
  
"Yes, we can" Mindset: Encourages embracing opportunities beyond current capabilities and exploring uncharted territories, even when it requires venturing into unfamiliar domains.  
  
Problem-First Approach: Prioritizes solving real-world problems over product iteration, focusing on innovation that truly addresses consumer or industry needs.  
  
Think Narrow, Not Broad: Advocates for targeting specific, niche markets at the onset, rather than chasing broad markets, to solve focused problems effectively.  
  
Asking for the Cash and Riding the Float: Highlights the importance of securing funding through customer deposits to finance new product development, contrasting with the reliance on internal cash flows.  
  
Beg, Borrow, But Please, Please Don't Steal: Suggests creatively leveraging existing resources and partnerships to build a business, minimizing initial investments and risks.  
  
Just Get on With It: Encourages action without waiting for permission, especially in regulatory grey areas, to innovate and disrupt markets rapidly.  
  
These mindsets challenge traditional business strategies and emphasize adaptability, problem-solving, and innovative thinking for entrepreneurial success.  
  
Watch his TED Talk.  
  
Have you ever applied any of these entrepreneurial mindsets in your own ventures, or witnessed them in action?