Federico Ramallo

Aug 20, 2024

Harmonizing Sales and Development for Scalable Product Success with Rich Mironov

Federico Ramallo

Aug 20, 2024

Harmonizing Sales and Development for Scalable Product Success with Rich Mironov

Federico Ramallo

Aug 20, 2024

Harmonizing Sales and Development for Scalable Product Success with Rich Mironov

Federico Ramallo

Aug 20, 2024

Harmonizing Sales and Development for Scalable Product Success with Rich Mironov

Federico Ramallo

Aug 20, 2024

Harmonizing Sales and Development for Scalable Product Success with Rich Mironov

Rich Mironov discussed the conflict between enterprise sales/solutions teams and product/development teams. He emphasized that these conflicts stem from organizational misalignment rather than individual failures. Sales teams focus on individual customer needs and immediate revenue, while product and development teams prioritize long-term technical demands and market impact. This fundamental difference creates challenges in aligning their perspectives.

Sales teams aim to close deals by tailoring products to specific customer needs, even if it means promising features not currently available. This approach prioritizes short-term gains but often leads to commitments the development team must fulfill, causing tension.

Conversely, product and development teams focus on building for the broader market, ensuring long-term viability and scalability. This often clashes with the immediate demands of sales teams.

Mironov proposed solutions to address these conflicts. Implementing a "silver bullet" system allows sales teams a limited number of special requests each quarter, forcing prioritization. Aligning compensation structures can also help, incentivizing salespeople to sell standard products rather than custom solutions.

He stressed the importance of respect and understanding between sales and product teams. Both must recognize each other's perspectives and work together to balance immediate customer needs with long-term product strategy. This approach can lead to more scalable and valuable products.

Join us at the Business of Software (BoS) USA 2024 Conference from September 23-25 in Raleigh, NC. This event is your chance to learn how great software companies are built, focusing on creating long-term, profitable, and sustainable businesses. Don't miss this opportunity to connect with industry leaders, gain valuable insights, and take your business to the next level.

Watch his talk


Rich Mironov discussed the conflict between enterprise sales/solutions teams and product/development teams. He emphasized that these conflicts stem from organizational misalignment rather than individual failures. Sales teams focus on individual customer needs and immediate revenue, while product and development teams prioritize long-term technical demands and market impact. This fundamental difference creates challenges in aligning their perspectives.

Sales teams aim to close deals by tailoring products to specific customer needs, even if it means promising features not currently available. This approach prioritizes short-term gains but often leads to commitments the development team must fulfill, causing tension.

Conversely, product and development teams focus on building for the broader market, ensuring long-term viability and scalability. This often clashes with the immediate demands of sales teams.

Mironov proposed solutions to address these conflicts. Implementing a "silver bullet" system allows sales teams a limited number of special requests each quarter, forcing prioritization. Aligning compensation structures can also help, incentivizing salespeople to sell standard products rather than custom solutions.

He stressed the importance of respect and understanding between sales and product teams. Both must recognize each other's perspectives and work together to balance immediate customer needs with long-term product strategy. This approach can lead to more scalable and valuable products.

Join us at the Business of Software (BoS) USA 2024 Conference from September 23-25 in Raleigh, NC. This event is your chance to learn how great software companies are built, focusing on creating long-term, profitable, and sustainable businesses. Don't miss this opportunity to connect with industry leaders, gain valuable insights, and take your business to the next level.

Watch his talk


Rich Mironov discussed the conflict between enterprise sales/solutions teams and product/development teams. He emphasized that these conflicts stem from organizational misalignment rather than individual failures. Sales teams focus on individual customer needs and immediate revenue, while product and development teams prioritize long-term technical demands and market impact. This fundamental difference creates challenges in aligning their perspectives.

Sales teams aim to close deals by tailoring products to specific customer needs, even if it means promising features not currently available. This approach prioritizes short-term gains but often leads to commitments the development team must fulfill, causing tension.

Conversely, product and development teams focus on building for the broader market, ensuring long-term viability and scalability. This often clashes with the immediate demands of sales teams.

Mironov proposed solutions to address these conflicts. Implementing a "silver bullet" system allows sales teams a limited number of special requests each quarter, forcing prioritization. Aligning compensation structures can also help, incentivizing salespeople to sell standard products rather than custom solutions.

He stressed the importance of respect and understanding between sales and product teams. Both must recognize each other's perspectives and work together to balance immediate customer needs with long-term product strategy. This approach can lead to more scalable and valuable products.

Join us at the Business of Software (BoS) USA 2024 Conference from September 23-25 in Raleigh, NC. This event is your chance to learn how great software companies are built, focusing on creating long-term, profitable, and sustainable businesses. Don't miss this opportunity to connect with industry leaders, gain valuable insights, and take your business to the next level.

Watch his talk


Rich Mironov discussed the conflict between enterprise sales/solutions teams and product/development teams. He emphasized that these conflicts stem from organizational misalignment rather than individual failures. Sales teams focus on individual customer needs and immediate revenue, while product and development teams prioritize long-term technical demands and market impact. This fundamental difference creates challenges in aligning their perspectives.

Sales teams aim to close deals by tailoring products to specific customer needs, even if it means promising features not currently available. This approach prioritizes short-term gains but often leads to commitments the development team must fulfill, causing tension.

Conversely, product and development teams focus on building for the broader market, ensuring long-term viability and scalability. This often clashes with the immediate demands of sales teams.

Mironov proposed solutions to address these conflicts. Implementing a "silver bullet" system allows sales teams a limited number of special requests each quarter, forcing prioritization. Aligning compensation structures can also help, incentivizing salespeople to sell standard products rather than custom solutions.

He stressed the importance of respect and understanding between sales and product teams. Both must recognize each other's perspectives and work together to balance immediate customer needs with long-term product strategy. This approach can lead to more scalable and valuable products.

Join us at the Business of Software (BoS) USA 2024 Conference from September 23-25 in Raleigh, NC. This event is your chance to learn how great software companies are built, focusing on creating long-term, profitable, and sustainable businesses. Don't miss this opportunity to connect with industry leaders, gain valuable insights, and take your business to the next level.

Watch his talk


Rich Mironov discussed the conflict between enterprise sales/solutions teams and product/development teams. He emphasized that these conflicts stem from organizational misalignment rather than individual failures. Sales teams focus on individual customer needs and immediate revenue, while product and development teams prioritize long-term technical demands and market impact. This fundamental difference creates challenges in aligning their perspectives.

Sales teams aim to close deals by tailoring products to specific customer needs, even if it means promising features not currently available. This approach prioritizes short-term gains but often leads to commitments the development team must fulfill, causing tension.

Conversely, product and development teams focus on building for the broader market, ensuring long-term viability and scalability. This often clashes with the immediate demands of sales teams.

Mironov proposed solutions to address these conflicts. Implementing a "silver bullet" system allows sales teams a limited number of special requests each quarter, forcing prioritization. Aligning compensation structures can also help, incentivizing salespeople to sell standard products rather than custom solutions.

He stressed the importance of respect and understanding between sales and product teams. Both must recognize each other's perspectives and work together to balance immediate customer needs with long-term product strategy. This approach can lead to more scalable and valuable products.

Join us at the Business of Software (BoS) USA 2024 Conference from September 23-25 in Raleigh, NC. This event is your chance to learn how great software companies are built, focusing on creating long-term, profitable, and sustainable businesses. Don't miss this opportunity to connect with industry leaders, gain valuable insights, and take your business to the next level.

Watch his talk


Guadalajara

Werkshop - Av. Acueducto 6050, Lomas del bosque, Plaza Acueducto. 45116,

Zapopan, Jalisco. México.

Texas
5700 Granite Parkway, Suite 200, Plano, Texas 75024.

© Density Labs. All Right reserved. Privacy policy and Terms of Use.

Guadalajara

Werkshop - Av. Acueducto 6050, Lomas del bosque, Plaza Acueducto. 45116,

Zapopan, Jalisco. México.

Texas
5700 Granite Parkway, Suite 200, Plano, Texas 75024.

© Density Labs. All Right reserved. Privacy policy and Terms of Use.

Guadalajara

Werkshop - Av. Acueducto 6050, Lomas del bosque, Plaza Acueducto. 45116,

Zapopan, Jalisco. México.

Texas
5700 Granite Parkway, Suite 200, Plano, Texas 75024.

© Density Labs. All Right reserved. Privacy policy and Terms of Use.