The development and marketing of a new AI device, called "Friend," revolves around a wearable AI assistant designed to function like a digital companion. This standalone device, worn as a necklace, listens to users continuously and sends text messages based on what it hears. The device's purpose is to simulate the experience of having a friend by providing responses in real-time to the user’s spoken words. Examples of its functionality include sending a message to a user during a hike, referencing their surroundings, or commenting on a game they are playing by making an observation about their performance.

The device operates similarly to existing AI assistants but is unique in its form factor and its constant monitoring of conversations to generate seemingly relevant responses. It is marketed as a playful and engaging tool that can offer companionship in a variety of situations, from casual outings to social moments. However, there are significant concerns regarding its necessity, privacy implications, and overall value.

One major issue is the fact that the AI is continuously listening to its user. This raises privacy concerns, especially with an unfamiliar company behind the device. Although the device is promoted as storing data locally, the need to send messages to a user’s phone suggests it still interacts with external servers, which poses potential security risks. The ethical question of recording everything in the user's environment without others’ consent is also problematic, particularly in regions with stricter privacy laws. Adding to this concern is the developer's plan to eventually incorporate a camera into the device, which could further amplify the privacy risks.

Another concern is the social dynamic this device introduces. The idea of someone preferring to interact with an AI over real people, especially in situations where they are surrounded by friends or family, appears to be socially alienating. An example is a user playing video games with friends but receiving a message from the AI pendant rather than focusing on real social interaction. This promotes detachment from human relationships in favor of parasocial relationships with an AI, which could negatively impact social skills and mental well-being.

Additionally, there are questions about the long-term value of the device. Since it is sold for $99 without any subscription model, its sustainability comes into question, especially when considering the costs associated with AI query processing. This raises the possibility that the company may be using the device to collect and monetize data, a practice that could compromise user trust and privacy.

Despite these concerns, some individuals may find the device helpful in certain scenarios, such as those experiencing loneliness or seeking low-pressure social interactions. The AI assistant could potentially serve as a bridge for people who struggle with real-world social interactions, helping them build confidence in engaging with others. However, the marketing strategy currently emphasizes more superficial uses of the device, such as casual commentary on mundane activities or entertainment.

So… Would you wear it?